Video marketing is all the rage these days, so it’s no surprise that most people with online businesses want to incorporate it into their strategy, especially if they are dropshipping from Alibaba or another supplier. While creating videos can seem like a lot of work, you’ll find several reasons why video marketing can help improve your sales and make your business more efficient as well as profitable.
Here are five reasons why you need video marketing for your dropshipping.
1) Video is the most powerful medium
The human brain processes video up to 60,000 times faster than text. So when you combine that with the statistics that say a whopping 97% of buyers prefer watching videos to reading about a product or service before making a purchase, you’re left with some pretty staggering information. This is just one reason why it’s so important for dropshippers to incorporate video into their marketing efforts. And with our software helping you automate your entire dropshipping business from sourcing products to fulfillment and everything in between, video becomes even more powerful. It isn’t surprising that businesses have started using video on YouTube and Facebook as part of an integrated content strategy—the impact on sales speaks for itself!
2) Video helps conversions
Adding video to your dropshipping store increases your conversion rate. Buyers are 69% more likely to convert on a site that uses video. Conversion from top-of-the-funnel traffic is particularly lucrative—and video can help get you there, by explaining what you’re selling in an easy and interesting way. While images can be powerful, they aren’t always enough to fully explain what you do or why people need it. Video helps with that; using video makes people 65% more likely to know why they should buy something than those who don’t see any video content at all.
3) The videos tell a story
It’s no secret that video is far more engaging than other marketing mediums. Because it depicts a story, your audience can imagine themselves using your product and taking part in whatever you’re selling. It makes them feel like they are there with you—or whoever else happens to be in your videos—and gives them a personal connection to your brand.
4) Video boosts engagement
Video marketing is powerful because it’s personal and attention-grabbing. People like looking at other people, and seeing your face (or your employees’ faces) encourage them to watch and listen closely. The video also captures attention by letting you show off your product or service instead of simply describing it. When you look into a camera and explain why people should buy what you’re selling, they feel a greater sense of urgency to make a purchase because they can picture themselves with that item in their hands.
5) Videos are easy to make
With a cell phone, you can create a short video in seconds. The beauty of creating your own video is that you’re putting your personality out there for potential customers to see. If you have charisma and like to communicate with people, creating videos is one of easiest ways to market yourself on social media or through other channels. Whether it’s through Facebook Live videos or Instagram stories, an interesting video can capture someone’s attention and make them eager to learn more about your brand.
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